This course is designed to delve into the critical marketing concepts of Segmentation, Targeting, and Positioning (STP). It covers an introduction to segmentation and its importance, criteria for segmenting a market, the process of selecting a target segment, evaluation of the segment, positioning strategies, branding, and rebranding. Throughout the course, participants will apply STP activities […]

This course focuses on the key aspects of brands in today’s business and international business environment. It includes modules focusing on an introduction to brand policy, the elements that make up a brand, the value of a brand and its marketing benefits.   After completing the course, participants will be able: to understand the basics […]

This intensive crossdisciplinary course provides an in-depth exploration of the social enterprise sector, focusing on strategic sustainability across its environmental, social, and economic aspects. Core concepts of the programme Sustainable product or service lifecycle managemen Eco-conscious marketing stratégy Sustainable supply chain practices Innovative management techniques in HR Leadership for sustainable development and Environmental Accounting Join […]

The course topic is suitable for students, who are interested in or keen on becoming to entreprenuers or self-employed in different industries, where disrutive innovations drive radical changes in business models. The course consists of topics, which are in the area of start ups ecosystems and deep tech entrepreneurship. Students will obtain knowledge and they […]