Dear all, by studying this course you will gain knowledge that will allow you to develop innovative thinking skills, develop the competencies needed to work in innovative business structures, in already established startups, or to establish your own startup projects. The purpose of this course is to form a comprehensive understanding of the organization and management of the process of implementing a startup project and mastering the necessary theoretical knowledge and practical skills using business design for the step-by-step implementation of the stages of startup projects from idea generation, market segmentation, defining the business core, developing a business model before bringing the product to the market; ability to evaluate startup projects and create its business plan. During the course, you will learn how to generate product ideas based on design thinking, you will learn the methods of implementing the process of developing and evaluating a startup product based on the assessment of product consumption needs, methods of evaluating the viability of an idea; you will learn the peculiarities of the functioning of a startup team at the stages of the development of a startup project; you will be able to easily write a business model according to the Canvas template, evaluate startup customers and consumer needs, analyze the market of a startup project, implement marketing models according to the stages of a startup, learn the basics of digital marketing, SMM and online promotion tools, create a startup business plan and evaluate it efficiency.