24. November 2023: 1 pm – 3 pm (CET)
Every interested person from cities, regions and politics, science, industry, start-up scene, students and university employees.
Register here until 24. November 2023
Free of charge
VIVES University of Applied Sciences
Every economics course begins with the foundational assumption that entrepreneurs primarily seek to maximize profits. Consequently, at an initial glance, the concept of selling at a loss may appear counterintuitive. However, it’s essential to recognize that there exist various scenarios in which selling at a loss can be a strategically sound decision. In this session, we will identify these circumstances and gain a deeper insight into the rationale behind the strategic viability of selling at a loss.
Stephan Weemaes is a seasoned lecturer with 15 years of experience in the field of economics, and a passionate advocate for strategic entrepreneurship. He currently holds a dual role as a lecturer and researcher at VIVES University of Applied Sciences, where his expertise extends to the study of board effectiveness and strategic governance within organizations.