Selling at a loss can often be perceived as a foolish business decision, but there are times when it can be a smart strategic move. This course will explore the concept of selling at a loss, examining when and why it can be beneficial for a business. Students will learn how to analyze different business situations to determine whether selling at a loss is the right choice and develop strategies for implementing it effectively. Through case studies and real-world examples, students will gain a solid understanding of the potential risks and benefits of this strategy and be equipped with the knowledge and skills to make informed decisions about when to sell at a loss.
Selling at a loss: stupid? Not always!
Overview
Date
24. November 2023: 1 pm – 3 pm (CET)
Format
Online
Target Groups
Every interested person from cities, regions and politics, science, industry, start-up scene, students and university employees.
Language
English
Duration
2 h
Registration
Register here until 24. November 2023
Participation fee
Free of charge
Organisation
VIVES University of Applied Sciences
Teacher(s)
Stephan Weemaes
Contact person
stephan.weemaes@vives.be
Details
Every economics course begins with the foundational assumption that entrepreneurs primarily seek to maximize profits. Consequently, at an initial glance, the concept of selling at a loss may appear counterintuitive. However, it’s essential to recognize that there exist various scenarios in which selling at a loss can be a strategically sound decision. In this session, we will identify these circumstances and gain a deeper insight into the rationale behind the strategic viability of selling at a loss.
Stephan Weemaes is a seasoned lecturer with 15 years of experience in the field of economics, and a passionate advocate for strategic entrepreneurship. He currently holds a dual role as a lecturer and researcher at VIVES University of Applied Sciences, where his expertise extends to the study of board effectiveness and strategic governance within organizations.